About Clover Move

Clover Move began with Ann Ashby, who grew up in her family’s business, Lorenz Boot Shop, in Iowa City, Iowa. At a young age, she started modeling shoes, then worked in the stockroom and sold to customers of all ages. After moving to Dallas in 1985 to finish college at the University of North Texas, Ann managed a shoe store and later worked for Easy Spirit Shoes, growing accounts across four states with stores like Dillard’s and Macy’s. In 1992, she returned to Iowa to help her father, eventually buying the shop in 1999. After 87 years, Lorenz Boot Shop closed its doors in 2006.

Though closing was tough, Ann gained invaluable experience in merchandising, sales, liquidation, and customer service. As the shop wound down, a chance encounter led her to team up with someone to sell leftover items online, launching Wow Auctions to liquidate assets from closing businesses. When that partnership ended, Ann struck out on her own.

Left with storage sheds full of personal items, she began selling again—first in a short-lived retail space, then on eBay. What started as a way to lighten the load turned into a passion. Having moved and downsized over 20 times herself, Ann knows firsthand the stress of letting go and starting fresh. That empathy drives Clover Move: helping people turn endings into new beginnings with understanding and care.